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Deputy Head Analytics and Insights

Work Responsibilities:

Lead the design and implementation of Analytics projects across different functions: MarTech, UIUX, Operations, Data and BI.
Build compelling pitch/sales decks based on new business requests.
Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts around conversion.
Partner with the Technology and Product teams to deliver a stable and highly available reporting platform.
Oversee all aspects of analytics and business intelligence projects.
Oversee team’s development and maintenance of reports, databases and KPI dashboards.
Train and supervise Analytics team and ensure that team meets the reporting and analytical needs of clients.

Leadership Responsibilities:

Delegates work appropriately to maximize team efficiency.
Commits to personal learning and growth.
Leads direct reports and/or cross-capability team toward positive outcomes.

Qualifications and Requirements:

Knowledge of digital marketing tools including Meta Ads, Google Ads, Google Marketing Platform, Comscore CRM communications measurement planning and performance analysis.
Knowledge of SQL and R and if possible Python.
Excellent written and verbal communication including presentation skills.
Demonstrated project, and client management expertise.
Advanced knowledge of marketing/advertising testing principles.
Experience with major personalization tools, such as Optimizely, Google Optimize.
Experience in Data Visualization with tools such as Tableau; Google Data Studio.
Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint.
Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends, Google Analytics and Adobe Analytics; SimilarWeb.
Experience with social listening tools, such as, Crimson Hexagon and Sprinklr.
7 years of experience in a web analytics focused role for digital marketing.
Ability to work with minimal supervision and keep supervisors informed.
Ability to work well in a team environment.
Ability to communicate in clear and concise terms.
Ability to develop clear, unique and precise data analyses.

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